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KILLOWEN FARM





              Traceability is a key word these   grew to include Dunnes Stores,   easy option and add preservatives
              days in food production and at   Tesco, SuperValu, not to mention   and have a shelf life of six months,
              Killowen Farm at Courtnacuddy   independent retailers such as   but we won’t do that.”
              in County Wexford, it’s a word   Donnybrook Fair and hotels across   Another reason to remain in
              which can be emphasised again   Wexford and Ireland.        Wexford is that it’s convenient
              and again.
                                            According to the sales and    for distribution to both Dublin
              The yogurts made at Killowen by   marketing director Pauline Dunne,   and Cork, has a good climate for
              the Dunne family and their team   “the people of County Wexford have   growing grass and, thus, producing
              are 100pc from milk produced by   given great support to Killowen and   milk, and has easy access to excellent
              the dairy cows on the farm, with   got it up and running.”  locally-grown fruits. “Our cows are
              fruit sourced locally as much as                            out in the fields 10 months of the
              possible and without adding artificial                      year. They’re only in for the real,
              preservatives, flavours or colours.   THE YOGURTS MADE      real harsh weather in the winter and

              The family have been farming at   AT KILLOWEN ARE 100       because the land is very good, we get
                                                                          optimal use. The cows flourish being
              Courtnacuddy for generations and                            outside and that adds to the flavour.”
              got into the yogurt business over 10   PERCENT FROM MILK
              years ago, when Nicholas Dunne   PRODUCED BY THE            So that all makes for a recipe for
              sought ways to add value to the high-                       success, along with a lot of hard
              quality milk produced by his cows.   DAIRY COWS ON THE      work. “It didn’t happen overnight,”
              The Killowen yogurt name already   FARM, WITH FRUIT         Pauline points out. “It’s taken all this
                                                                          time over the last number of years.
              existed in Wexford and when the   SOURCED LOCALLY AS        We were able to grow the brand and
              opportunity arose to take it over,                          go into the stores and promote it.”
              Nicholas duly did so and moved   MUCH AS POSSIBLE
              production from Crossbeg to                                 But all the promotion and market-
              Courtnacuddy.                                               ing in the world is no good without
                                                                          a quality product range. Killowen
              A number of outbuildings were   To allow for the expansion in sales
              converted into production facilities   countrywide, Killowen invested   have that high-quality product with   ABOVE:
              and today, as it was 10 years ago,   in new machinery as well as new   its emphasis on nutrition. There’s no   The team at
                                                                                                        Killowen Farm
              the yogurt is made right beside the   storage and chill facilities, but the   sugar added to the natural yogurt,
              farm’s milking parlour.       farm at Cournacuddy remains home.   while the fruit flavours such as
                                            “The most important thing to us   strawberry, rhubarb, lemon curd,
              160 cows are milked twice daily and                         blueberry, forest fruit, and blackcur-
              the milk is then turned into yogurt,   is that it’s the milk we produce on   rant have minimal levels of sugar.
              packed, chilled and sent off to an   the farm that’s used to make the   “That’s not an accident. We made a
              ever-growing range of retailers and   yogurt,” as Pauline puts it. “We   decision that we wanted our yogurt
              hotels.                       make the yogurt on Monday, pack
                                            it on Tuesday and it leaves us on   to be different from everything else
              Initially they recieved support   Wednesday. We only make to order   out there.”
              from the Wexford-based Pettitt’s   because we have a 28-day shelf life   And it is.
              supermarkets and the list of outlets   for the products. We could take the


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