Page 32 - Our Wexford

YELLOWBELLY BY NAME,

NOT BY NATURE.

YellowBelly Beer opened its the world. In 2009, Simon and They now supply pubs, restaurants
brewery doors in 2015 at their myself undertook a brewing course and off-licences across Ireland,
busy pub ‘Simon Lambert & in Manchester and when we the UK and Europe with their
Sons’ in the heart of Wexford. arrived home, we decided to build Citra pale ale, lager and other
The brewery’s name pays a brewery on site here at Simon speciality beers to continue
homage to the nickname Lambert & Sons.” offering beer consumers quality
‘yellowbellies’ bestowed upon and variety. YellowBelly have
the Wexford townsfolk, while also won multiple national and
also being full of irony in IN 2017, YELLOWBELLY international awards.
that owners Nicky and Simon HAS FURTHER As well as producing top quality
Lambert never fear to be beers, the company also produces
progressive and innovative with EXPANDED INTO A NEW award-wining branding across
their business. BREWERY WITH STATE their product range, merchandise,
Situated on South Main Street, OF THE ART PACKAGING comic book series and even a
Simon Lambert & Sons is a family video game. Creative Director
run pub which has been part of the TECHNOLOGY, QUALITY and Wexford native Paul Reck
Wexford backdrop for 52 years. It CONTROL SYSTEMS was initially hired to create the
has seen steady business over its YellowBelly beer logo and brand
lifetime, however in the face of a AND LOTS MORE SPACE assets, but soon became a full-
rapidly imploding Irish economy time member of the team. He
ABOVE: the brothers felt it was time for now oversees brand management,
The YellowBelly something new. The brewery, which took a number content creation and design, and
team of years to plan and build, was works alongside the packaging
“Pubs were closing all around initially located in the basement of team to ensure that customers
us,” says director Nicky Lambert. the pub. It was entirely designed initially choose YellowBelly beers
“Simon and myself agreed that it and installed by the owners with on tap or shelves, before the
was time to diversify our product the help of local tradesmen, quality of the beer keeps them
offering and look towards a and has since undergone three coming back for more.
sustainable business model that expansions and brewed over 200
has been in operation across the different beers under the careful Discover more at
continent and the US for the last watch of Head Brewer Declan www.yellowbellybeer.ie.
two decades. In 2008 we started Nixon.
stocking craft beers from around

32 OUR WEXFORD