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People Profile: Wexford Ambassador

                    MICHAEL LONDRA





                    Emmy®-nominated, Irish singer-   my mother was born and reared in   The shopping and restaurants dotted
                    songwriter Michael Londra is   Maudlintown, Wexford. My whole   along our Main Street are second to
                    from the opera capital of Ireland.   childhood was spent in the heart of   none. I am bringing a tour of North
                    He decided in his early 30s to   the town itself. Even though I live   Americans and Australians this year
                    follow his heart and pursue a   in the USA, I am deeply connected   and I know they will be blown away
                    professional singing career. His   to the town and can’t stay away for   by the place.”
                    leap of faith was rewarded when   longer than a few months.  Michael is a proud Wexford
                    he soon became a leading man   “Wexford was the ideal town to   Ambassador, commenting on this
                    in musical theatre in Dublin,   grow up in, as a singer. The heart   official role as such, “I always saw
                    playing many roles. US director   of the town for me, was the Theatre   myself as an ambassador for the
                    and choreographer Larry Fuller   Royal. It is where I learned about   town. Not out of responsibility
                    asked Michael to play Bobby   music and performing. I loved as a   but out of a genuine love and
                    Kennedy in the world premier of   kid that I lived by the sea and the   appreciation for the place. When
                    JFK where he was noticed by the   maritime influences. My earliest   I was approached I honestly just
                    producers of Riverdance.
                                                  memory is listening to seagulls   thought that it was a natural fit.
                    He was offered the role of lead   first thing in the morning. I have   “I talk about the town and county
                    singer in the US National Tour   probably more romantic impressions   at every show I do. Whenever a
                    which included performances at   of my childhood, living so far away,   newspaper does a story or I do a TV
                    Radio City Music Hall and the   but to me it was fairly idyllic. The   or radio interview, I make Wexford
                    MGM Grand in Las Vegas. In    town itself and the people living   a part of the conversation. It is
                    March 2000, Michael was again   in it have always been open to the   part of my identity. Internationally
                    offered the position of lead singer in   world outside so I remember seeing   we have lost out to other parts of
                    the new production of Riverdance   foreigners come especially for the   Ireland but now I feel like we are
                    on Broadway, taking the role   Festival Opera and I think it gave   part of the conversation and people
                    from acclaimed Irish singer Brian   me wanderlust.”         are coming to visit. I have no place
                    Kennedy. This was the platform                              in Irish media at home but I get a
                    from which Michael’s recording and                          fair amount of attention in other
                    producing career began.          FOR ME, THERE IS           countries. Whenever you read or
                    Michael’s first album Celt was    NOWHERE LIKE              hear about Michael Londra, you
                    produced by the world renowned                              will also hear about Wexford. It’s a
                    Steve Skinner who co-produced the   WEXFORD. IT HAS A       given.”
                    Grammy nominated soundtrack     QUALITY THAT VERY           Michael is indeed partnering his
                    of RENT. The album was released                             love of Wexford with his new
                    in 15 countries worldwide selling   FEW TOWNS HOLD.         venture as a theatre producer, with
                    particularly well in Korea where it                         Venuworks Theatricals. “Venuworks
                    reached No 1 in the World Music                             is a large US based company,
                    Charts. He appears with Pavarotti,   Michael thinks that Wexford has   managing arenas, theatres and
                    Bocelli, Il Divo, Sarah Brightman   discovered its strengths over the   conference centres across the US.
                    and Kathryn Jenkins on the    years and built on them. “The   The CEO and I have partnered to
                    Universal Records Asia 2009 release   cultural spine of the town has been   produce shows for Broadway and
                    Arias : Ancora.               realised with the crown of the   national touring. Our first project
                                                  National Opera House in the heart
                    His recording of Danny Boy was                              is a new musical, written by my
                    described by The Irish Emigrant   of it all.                lifelong pal Eoin Colfer and another
                    in New York as “One of the best   “For me, there is nowhere like   Wexford based composer, Liam
                    recordings of Danny Boy in    Wexford. It has a quality that very   Bates. The show will now tour in
                    history”. The YouTube video of this   few towns hold. Over the years, it   the US and beyond. Organically, it
                    recording has been downloaded by   has been almost a well kept secret   was a great fit with facilities, talent
                    seven million people.         but that has changed in recent years.   and know-how for its premiere in
                                                  The town itself obviously has its   Wexford in 2016. Broadway agents
                    Chatting with Michael, his love for   musical charms along with a rich   and tastemakers flew in to see the
                    Wexford is palpable. “My whole   tapestry of history from Viking to   show and we now have global plans
                    identity is built on Wexford town.   Norman. A few miles away you have   for it.”
                    While my father is a Kilkenny man,
                                                  some of the best beaches in Ireland.

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